The Pilot's Blog

Should I Buy Ground Coffee Beans or Whole Coffee Beans?

Should I buy whole coffee beans or ground coffee beans?  A question we get on almost every Roasterie factory tour!

The Roasterie answer is whole beans, whole beans, whole beans!  Whole beans are more flavorful and produce that “fresh” quality everyone looks for in a delicious cup of coffee.  Ground beans, on the other hand, tend to lose the fragrance we’re looking for when we open a new bag of beans.  So the sooner you use coffee after grinding it, the more of the original intended flavors there will be.

Ground Coffee Beans: The Pros & Cons

But what about the person who prefers convenience over flavor?  Obviously, ground coffee is the next best thing!

Keep in mind that when you buy ground coffee you may be sacrificing a little flavor but you’re saving yourself valuable time (in the morning that can make all the difference in the world—we’re talking to you sleepyheads!). If you prefer the convenient route, we do have a few tips to get the most out of the grounds you buy:

  • Buy a week’s worth of grounds at a time to insure you’ll get the most flavors out of your ground beans.
  • Store your grounds properly away from coffee killers. Our Roasterie AirScape Container is like a coffee bodyguard.

Whole Coffee Beans: Nothin’ But Pros

If you want to get the most flavorful coffee possible, we recommend buying your beans whole. Grinding is a crucial, yet overlooked component of the brewing process. It’s not as simple as just grinding the beans in any old coffee grinder. An even grind is the perfect grind. If you don’t have a good grinder, you won’t extract enough flavor out of the beans. Blade grinders can’t provide an even grind so when hot water for brewing passes over the ground, it’s passing over an uneven surface area.

We recommend that if you decide to grind beans yourself, get a burr or mill grinder. These types of grinders grind the coffee in an even consistency. Uniform consistency is essential when it comes to extracting the most flavor out of your coffee beans.

When it comes to purchasing our beans, it doesn’t really matter whether you buy them whole or ground. We’ll make sure that no matter what way you choose to buy them, you’ll receive the best beans possible!

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2 Responses to Should I Buy Ground Coffee Beans or Whole Coffee Beans?

  1. I guess it depends on the person. Some people are in it for the taste and the aroma but some are in it for the kick that they need every morning when going to work. I’d still go for the taste which means that whole beans are the best.

  2. James says:

    A personal tip. For those who want the best of both worlds without buying small costly bags of coffee – buy whole, grind yourself a few days in advance. You get the benefits of buying in bulk, always fresh pre-ground coffee, and the option to grind immediately before use if you wish. 🙂

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