The Pilot's Blog

Experience The Roasterie Factory

Here at The Roasterie, we not only deliver delicious, air-roasted coffee from around the world, but we also like to educate and entertain! Come to our Factory location at 1204 West 27th street, and you can tour the Roasterie factory, learn where coffee comes from and how it ends up in your cup, and get tips on how to become your own home barista!

1.) SEED TO CUP

Come experience the journey coffee takes from seed to cup. We not only tell you, but we show you how coffee comes from the seed of an exotic fruit, to end up as a delicious beverage you enjoy in a variety of forms.

2.) FACTORY TOUR

Get up close and personal with our roasting and packaging machines! You will not forget the sounds of our roasters, or the fragrance of our factory full of freshly-roasted coffee beans. Come to any tour, and you might get to actually purchase the coffee you saw roasting in front of you! How often can you say you witnessed the roasting of the coffee you’re drinking?

3.) BREWING DEMOS

Learn to be your own barista! Learn the easiest methods to create the best cups of coffee in your own home! We explain every step of manual brewing, so you can create each cup of coffee to perfectly match your sensibilities. What means the most to you? Flavor? Texture? Convenience? Aesthetics? You will find the path to your own unique cup with our brewing demos. And did we mention free samples?

4.) ASK QUESTIONS AND ENGAGE YOUR SENSES

These tours allow you to be as interactive as you please. You might get a tour with one of our experienced professional baristas, or our knowledgeable and energetic tour guide. No matter who is leading your experience, you are encouraged to ask whatever is on your mind. Get those questions answered and let’s get this coffee conversation started! And if you are feeling outgoing, volunteer to cup or brew with us. Whether you are an introvert or an extrovert, you will enjoy engaging all of your senses in the tour experience. From the smells of the freshly roasted coffee and the flavored syrup in our flavoring room, to the aromas of a freshly brewed cup made right in front of you. Your eyes and ears will have more than enough to enjoy in our factory, where you will see and definitely hear our roasting machines at work, from the big Behemoth to the bitty Baby. You will be hands-on with our green coffee seeds, and you will know you are in the roasting room when you feel the air heat up around you. Last but far from least, you will taste some of the finest coffee in the world, brewed right in front of your eyes.

Next time you are in the mood for coffee, come to the Roasterie and get a full show along with it! Grab a hairnet, a cup of a coffee and a seat, and we will do the rest.

Free factory tours are offered Monday-Saturday at the following times:

Monday-Friday: 10:00am, 12:30pm
Saturday: 8:30am, 10:00am, 11:30am, 1:00pm, 2:30pm

Visit our website to view availability and to make your reservation!

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