MYBLEND

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Searching for your liquid soul mate? MyBlend gives you the power to create your own coffee experience through personalized blending. Respond to a series of eight simple questions about your taste preferences. Then, like an online dating service for coffee, MyBlend matches your preferences against thousands of coffee and roast combinations to identify the perfect fit.

Then customize a label using your own words and photos. Plus you can create and save your own coffee profile and share it with friends and family. Just a few minutes and voila!

Question 1: The Roast

Coffee beans are roasted to bring out their natural flavors. The longer the roast, the darker the coffee and the more apparent that "roasted" flavor becomes. So, which roast level would you prefer?

Vienna (light)
French (medium)
Italian (dark)

Question 1 of 8.

Please select an answer.

Question 2: The Sweetness

Different beans from different parts of the world vary widely in their basic flavors. They can be sweet like honey or ripe fruit, semisweet like pecans, or un-sweet like cinnamon or cocoa. This characteristic will determine the foundation or overall flavor of your blend. So, which one would you prefer?

Un-sweet
Semisweet
Sweet

Question 2 of 8.

Please select an answer.

Question 3: The Fruit

A lot of coffees have an apparent fruitiness to them, though which fruit is often hard to determine unless you’re a professional cupper. So, to help you decide what’s right for you, just picture yourself at your favorite bakery with your favorite cup of coffee in your hand. A case full of colorful, glistening fruit Danish stands before you and you can only pick one. Do you choose:

One with citrus and a touch of lemon?
One overflowing with blackberries, blueberries and cherries?
A milder one with pears or apricots?

Question 3 of 8.

Please select an answer.

Question 4: Nothing but Flowers

Believe it or not; a lot of coffees have floral tones to them as well. If you were walking through an aromatic flower garden full of blooming roses, honeysuckle and jasmine would the smell of coffee cause you to be elated or cringe?

Elated - bring on the florals
Neither – they’re both nice, but not together
Cringe - some things just shouldn’t be combined

Question 4 of 8.

Please select an answer.

Question 5: Acidity

Acidity is another flavor profile you have to consider when designing your own blend. Think of the sensory difference between eating a banana and eating an orange: the low acidity banana is subtle and calm; the highly acidic orange is tangy and stimulating. So, would you prefer a cup that flows smoothly across your tongue like the banana, or something with a little kick to it?

High – bright and vibrant
Medium – balanced and uniform
Low – smooth and calm

Question 5 of 8.

Please select an answer.

Question 6: Body

Body, or mouth feel, is the sensation of a coffee’s weight; it is the thickness that you feel with each sip. Full-bodied coffees have a thicker, fuller feeling while light-bodied coffees feel thinner and lighter in the mouth. Which would you prefer in your perfect cup?

Full and Round
Light and Clean

Question 6 of 8.

Please select an answer.

Question 7: Pick the most important

Okay, so you’ve drawn a rough outline of your liquid soul mate. However, we need a little more guidance to help us make it absolutely perfect for you. If you had to choose one of the characteristics you determined earlier as the most important, must-taste flavor in your blend, which would it be?

Fruitiness
Sweetness
Un-sweetness
Acidity
Floral aroma and taste

Question 7 of 8.

Please select an answer.

Question 8:

And, just because we want your blend to be really, really specific to you, which characteristic is second most important to you?

Fruitiness
Sweetness
Un-sweetness
Acidity
Floral aroma and taste

Question 8 of 8.

Please select an answer.

WHOLESALE

With our wholesale program, we don't simply drop off machines and ask you to call us when you need something. We provide training for you and your staff, let you customize your own blend of coffee and check in weekly to make sure you're doing all right. If you would like to know more about The Roasterie's wholesale program, please take a moment to fill out this form and someone will get back with you within 24 hours.

FLIGHT SCHOOL

Already a Roasterie wholesaler? Click below to get exclusive tips, tricks and Roasterie secrets to improve coffee sales.

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